Thursday, May 19, 2011

General Mills: Gluten-free a ‘significant incremental opportunity’


By Elaine Watson, 17-May-2011

Interesting article discussing the benefits for manufacturers to produce more gluten free food options in our neighborhood grocery stores and not just the specialty health food stores.  This is great that manufacturers such as General Mills and Kellogg's are noticing a trend among gluten free consumers and their families.  I look forward to seeing the response at our local Price Chopper.

 Exerpt: Speaking to after Kellogg unveiled plans to launch a gluten-free variant of Rice Krispies at the same price and store location as the original, rival General Mills said it had identified gluten-free as a “significant incremental opportunity”. "
"The US gluten-free cereals and bakery market is set for continued growth as big brands bid for a slice of the action with the launch of gluten-free products sold at the same price - and in the same aisles - as their conventional counterparts."

source: © William Reed Business Media SAS 2011, All rights reserved.

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